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Course Name:  Human Resource Management
Also Done By:
Diploma In Supply Chain Management
Diploma in Cooperative Management
Diploma In Investment Management
Diploma in Entrepreneurship
Diploma In Maritime Transport Logistics
Course Level:  Diploma
Sub Level:       Module II
Course Unit:   Principles and Practice of Marketing
Exam body:    KNEC
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1. Explain the variables that a marketing manager should consider when segmenting a market on behavioral basis ()
2. One of the environments that influence the marketing operations of a firm is the natural environments. Outline the recent trends in this environment that a marketing manager needs to monitor. ()
3. Benta has been appointed the marketing manager of a newly established firm. Describe the steps that she should follow in setting price for the product of the firm. ()
4. There are certain conditions that should prevail for a market to exist. Highlight these condition. ()
5. Outline the criteria that marketing manager should use in selecting the target segment to exploit. ()
6. A certain product of Tonga Limited has reached the growth stage in its product life cycle. Explain the measurers that the marketing manager of the firm should take in order to sustain the growth of the product. ()
7. Explain the circumstances under which consumers of a products would be less price sensitive. ()
8. Highlight the personal factors that may influence the consumer behavior of an individual. ()
9. Explain the factors that determines the quality of service provided in a firm. ()
10. Outline the functions of a wholesaler within the marketing channel. ()
11. Explain the advantages to a firm that uses newspaper to advertise its products. ()
12. The marketing manager of Tiwi limited has noticed an increased level of customers’ complaints on the quality of services provided. Explain the measures that he should take to minimize the level of complaints. ()
13. The marketing manager of Zigo limited is considering entering a new market segment. Highlight the aspects of the demographic environment that he should consider before making the move. ()
14. Describe the types of tools that a marketer may use in marketing public relations exercises. ()

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