XYZ limited intends to commit some of its funds in conducting market research. Outline four benefits it is likely to get from such venture.

Answer:

-new and better products can be availed to the market
-May eliminate wasteful advertising campaigns and improvements of the useful ones
-The business will be able to identify new markets for their products
-may help the business to access or discover the power of its competitors
-The business will know the best channels of distributing the goods.
-The business will know the size of the markets

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