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<=Diploma in Agriculture module 2 : Agricultural Economics II ,Extension Education and Home Economics past paper July 2017

Describe the macro-environmental factors affecting the marketing process

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Questions List:

1. Differentiate between Gross Domestic Product (GDP) and Gross National Product (GNP).
2. Give the shortcomings that individual farmers face when bargaining for better prices
3. Describe the levels of economic integration
4. Explain the functions of World Trade Organization (WTO)
5. Explain the strategies adopted by developing countries to alleviate the debt crisis
6. Describe the barriers designated to restrict imports in a country
7. Outline the policy measures for dealing with balance of payment deficit
8. Explain the factors affecting consumer behavior
9. Describe the macro-environmental factors affecting the marketing process
10. Explain the following extension teaching methods: (1) individual; (ii)group; (iii) mass
11. Describe the factors that affect the speed of adoption
12. Explain the components of an effective communication process
13. Highlight the factors considered when planning meals
14. Outline the symptoms and control of typhoid
15. Identify the purpose and content of a label on a product
16. Outline the safety rules in the kitchen
17. Give the principles of wise shopping


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