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<=KNEC Diploma in Food and Beverage Management Module III: Sales and Marketing past paper November 2022
Explain five differences between the traditional concept of marketing and the modern concept of marketing
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Questions List:
1. Outline four functions of product packaging
2. Outline four internal factors that may influence pricing in an organization
3. Highlight four advantages of marketing by mail order
4. State four demographic variables that should be considered during market segmentation
5. Highlight four types of advertising that may be used in a firm
6. Outline four strategies that sales person may adopt to overcome objection during a sales projection
7. Highlight four factors that a sales manager should consider before drafting an advertisement
8. Outline four personal traits of a salesperson that may hinder success in their work.
9. Explain two reasons that make it necessary to forecast sales in an organization
10. State four forms of utility that marketing helps to create in relation to product
11. Explain five components of the macro-marketing environment of a firm
12. Highlight the stages involved in the buying process
13. Outline five reasons that make it necessary for companies to launch a new product
14. Explain five factors that may affect the choice of a distribution channel in an organization
15. The marketing manager at Zicof Limited intends to launch a sales promotion campaign. Explain three measures that should be taken to enhance its success
16. Outline four types of information that a salesperson should obtain before meeting a prospective client
17. Explain five differences between the traditional concept of marketing and the modern concept of marketing
18. Explain five reasons that may account for new product failure
19. Explain four personal factors that may affect the consumer behavior
20. Explain two benefits that may accrue to an organization from proper determination of the marketing mix.
21. Explain four circumstances under which the price skimming strategy may be appropriate in an organization
22. Explain five factors that may determine the number of sales persons required by an organization.
23. Explain three challenges that may be associated with setting sales targets for the sales force in an organization
24. Highlight four requirements for effective market segmentation
1. Outline four functions of product packaging
2. Outline four internal factors that may influence pricing in an organization
3. Highlight four advantages of marketing by mail order
4. State four demographic variables that should be considered during market segmentation
5. Highlight four types of advertising that may be used in a firm
6. Outline four strategies that sales person may adopt to overcome objection during a sales projection
7. Highlight four factors that a sales manager should consider before drafting an advertisement
8. Outline four personal traits of a salesperson that may hinder success in their work.
9. Explain two reasons that make it necessary to forecast sales in an organization
10. State four forms of utility that marketing helps to create in relation to product
11. Explain five components of the macro-marketing environment of a firm
12. Highlight the stages involved in the buying process
13. Outline five reasons that make it necessary for companies to launch a new product
14. Explain five factors that may affect the choice of a distribution channel in an organization
15. The marketing manager at Zicof Limited intends to launch a sales promotion campaign. Explain three measures that should be taken to enhance its success
16. Outline four types of information that a salesperson should obtain before meeting a prospective client
17. Explain five differences between the traditional concept of marketing and the modern concept of marketing
18. Explain five reasons that may account for new product failure
19. Explain four personal factors that may affect the consumer behavior
20. Explain two benefits that may accrue to an organization from proper determination of the marketing mix.
21. Explain four circumstances under which the price skimming strategy may be appropriate in an organization
22. Explain five factors that may determine the number of sales persons required by an organization.
23. Explain three challenges that may be associated with setting sales targets for the sales force in an organization
24. Highlight four requirements for effective market segmentation
