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<=KNEC Diploma in Food and Beverage Management Module III: Sales and Marketing past paper July 2015
Explain four factors which influence customers’ buying behavior
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Questions List:
1. State four functions of marketing
2. Explain four advantages of carrying out marketing research
3. Differentiate between customers’ need and customers’ wants
4. Explain two methods a catering manager may use to price products
5. Identify four hospitality products from each of the following: (i) core products; (ii) Facilitating products
6. Distinguish between marketing and merchandising
7. Explain four factors which influence customers’ buying behavior
8. Describe four business groups a hotel may target as a market segment
9. Explain the four markets mix applied to food and baking industry
10. Describe the four stages of product life cycle
11. Highlight four factors to consider before introducing a new product in the market
12. Explain the first four stages of a selling process
13. Explain six objectives of advertising a catering operation
14. Explain five ways in which a catering establishment can use visual display to enhance sales.
15. Explain how hotel can use the following to promote sales: (i) customers (ii) waiters
16. State four challenges of a catering manager may experience while carrying out marketing
17. Explain the meaning of marketing distribution channels
18. Explain five functions of a distribution channels
19. Explain the roles of public relation office in the promotions of sales
1. State four functions of marketing
2. Explain four advantages of carrying out marketing research
3. Differentiate between customers’ need and customers’ wants
4. Explain two methods a catering manager may use to price products
5. Identify four hospitality products from each of the following: (i) core products; (ii) Facilitating products
6. Distinguish between marketing and merchandising
7. Explain four factors which influence customers’ buying behavior
8. Describe four business groups a hotel may target as a market segment
9. Explain the four markets mix applied to food and baking industry
10. Describe the four stages of product life cycle
11. Highlight four factors to consider before introducing a new product in the market
12. Explain the first four stages of a selling process
13. Explain six objectives of advertising a catering operation
14. Explain five ways in which a catering establishment can use visual display to enhance sales.
15. Explain how hotel can use the following to promote sales: (i) customers (ii) waiters
16. State four challenges of a catering manager may experience while carrying out marketing
17. Explain the meaning of marketing distribution channels
18. Explain five functions of a distribution channels
19. Explain the roles of public relation office in the promotions of sales
