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<=KNEC Diploma in Human Resource Management Module II: Public Relations past paper July 2012
The use of public relations as a promotional tool has increased significantly over the last several years. Explain the reasons for this trend.
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Questions List:
1. There has been increased use of sports sponsorship by many organization in the recent past. Explain the factors that may account to this trend
2. There are some limitations associated with the six point public relations planning model. Identify these limitations.
3. Kileo limited intends to define its target publics from among various stakeholder groups .Highlight the factors that the firm should consider in carrying out the exercise.
4. The management of Huduma Tosha limited tends to discourage the development of work teams in the organization. Explain to them the benefits that may occur to the firm from the development of such teams.
5. Rinote limited has been experiencing the problem of multiple image for more than a decade. As a public relations consultant, explain to the management how this problem may be overcome.
6. You have been requested by your public relations lecturer to make a presentation on the topic “characteristics of exhibitions “outline the point that you would highlight in your presentation.
7. Many organizations have been striving to develop long term relationships with their customers. Outline the reasons that may account for this move.
8. There are certain requirements that internal public relations should meet to be effective. Outline these requirements.
9. Modern organizations are usually careful not to antagonize media professionals .Outline the reason for this
10. The use of public relations as a promotional tool has increased significantly over the last several years. Explain the reasons for this trend.
11. Pombea limited , a manufacturing company ,has been taking part in the exhibition of its products in various forums for the last five years. Explain the benefits that the firm may derive from such participation.
12. Explain how the professional code of conduct may be important to the practice of public rations.
13. Crisis in an organization may result from various causes. Highlight five such causes.
14. Explain the benefit that an organization may derive from effective handling of customer complaints.
1. There has been increased use of sports sponsorship by many organization in the recent past. Explain the factors that may account to this trend
2. There are some limitations associated with the six point public relations planning model. Identify these limitations.
3. Kileo limited intends to define its target publics from among various stakeholder groups .Highlight the factors that the firm should consider in carrying out the exercise.
4. The management of Huduma Tosha limited tends to discourage the development of work teams in the organization. Explain to them the benefits that may occur to the firm from the development of such teams.
5. Rinote limited has been experiencing the problem of multiple image for more than a decade. As a public relations consultant, explain to the management how this problem may be overcome.
6. You have been requested by your public relations lecturer to make a presentation on the topic “characteristics of exhibitions “outline the point that you would highlight in your presentation.
7. Many organizations have been striving to develop long term relationships with their customers. Outline the reasons that may account for this move.
8. There are certain requirements that internal public relations should meet to be effective. Outline these requirements.
9. Modern organizations are usually careful not to antagonize media professionals .Outline the reason for this
10. The use of public relations as a promotional tool has increased significantly over the last several years. Explain the reasons for this trend.
11. Pombea limited , a manufacturing company ,has been taking part in the exhibition of its products in various forums for the last five years. Explain the benefits that the firm may derive from such participation.
12. Explain how the professional code of conduct may be important to the practice of public rations.
13. Crisis in an organization may result from various causes. Highlight five such causes.
14. Explain the benefit that an organization may derive from effective handling of customer complaints.
