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<=KNEC Diploma in Human Resource Management Module II: Public Relations past paper July 2015
Explain the benefits that an organization may derive from having a strong corporate identity.
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Questions List:
1. Outline the characteristics of propaganda as one of the elements of publics relations .
2. Public relations professional standards serve important functions in the practice of public relations. Highlight these functions.
3. Highlight the reasons that may make it necessary for an organization to undertake public relations research.
4. Explain the benefits that an organization may derive from having a strong corporate identity.
5. Explain the reasons that make it necessary for a public relation manager to promote healthy relations among employees in an organization.
6. Outline the consequences of negative corporate image in an organization.
7. One of the steps in planning public relations programme is appreciation of the situation. Explain the ways in which this steps contributes to the success of the public relations programme.
8. Outline the measures that a public relations manager should take to ensure effective communication in a crisis situation.
9. Outline the attributes that a public relations manager should possess in order to be effective in his job.
10. Explain the challenges that may be faced by the public relations department evaluating the effectiveness of a public relations campaign.
11. Highlight the advantage of using mail questionnaires when collecting data for public relations research.
12. Outline the importance of maintaining eye conduct when communicating to an audience during a public relations event.
13. Explain the factors that may enhance effective planning for a public relations exercise in an organization .
14. According to some public relations managers employees are the most important publics for an organization. Explain the reasons that may account for this.
1. Outline the characteristics of propaganda as one of the elements of publics relations .
2. Public relations professional standards serve important functions in the practice of public relations. Highlight these functions.
3. Highlight the reasons that may make it necessary for an organization to undertake public relations research.
4. Explain the benefits that an organization may derive from having a strong corporate identity.
5. Explain the reasons that make it necessary for a public relation manager to promote healthy relations among employees in an organization.
6. Outline the consequences of negative corporate image in an organization.
7. One of the steps in planning public relations programme is appreciation of the situation. Explain the ways in which this steps contributes to the success of the public relations programme.
8. Outline the measures that a public relations manager should take to ensure effective communication in a crisis situation.
9. Outline the attributes that a public relations manager should possess in order to be effective in his job.
10. Explain the challenges that may be faced by the public relations department evaluating the effectiveness of a public relations campaign.
11. Highlight the advantage of using mail questionnaires when collecting data for public relations research.
12. Outline the importance of maintaining eye conduct when communicating to an audience during a public relations event.
13. Explain the factors that may enhance effective planning for a public relations exercise in an organization .
14. According to some public relations managers employees are the most important publics for an organization. Explain the reasons that may account for this.
