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<=KNEC Diploma in Human Resource Management Module II: Public Relations past paper November 2017
Outline the structure of the public relations industry
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Questions List:
1. Describe five ways in which public relations practice has evolved in recent times.
2. Explain five principles of good human relations in an organization.
3. Public relations practitioners should possess certain qualities in order to be effective in their work. Explain five such qualities.
4. Mr. Tom intends to carry out a public relations research for his organization . Outline five formal techniques that he may use to collect data.
5. Describe five elements that are featured in a crisis communication plan.
6. Outline the structure of the public relations industry
7. Explain five public relations programs that an organization may engage in.
8. Explain five circumstances that may lead a firm to change its corporate identity.
9. Outline five challenges that are faced by the public relations professionals.
10. Kipe limited uses public opinion survey in its relations research. Explain five advantages that the organization derives from using this method.
11. Outline the legal issues that public relations practitioners should be aware of in their profession .
12. Parkers limited intends to use consultancy firm for its public relations activities .Highlight five limitations of using such firm.
13. Explain five instances when an organization may require the service of a media to push their agenda on public relations.
14. Outline five reasons why public relations planning is necessary to an organization.
1. Describe five ways in which public relations practice has evolved in recent times.
2. Explain five principles of good human relations in an organization.
3. Public relations practitioners should possess certain qualities in order to be effective in their work. Explain five such qualities.
4. Mr. Tom intends to carry out a public relations research for his organization . Outline five formal techniques that he may use to collect data.
5. Describe five elements that are featured in a crisis communication plan.
6. Outline the structure of the public relations industry
7. Explain five public relations programs that an organization may engage in.
8. Explain five circumstances that may lead a firm to change its corporate identity.
9. Outline five challenges that are faced by the public relations professionals.
10. Kipe limited uses public opinion survey in its relations research. Explain five advantages that the organization derives from using this method.
11. Outline the legal issues that public relations practitioners should be aware of in their profession .
12. Parkers limited intends to use consultancy firm for its public relations activities .Highlight five limitations of using such firm.
13. Explain five instances when an organization may require the service of a media to push their agenda on public relations.
14. Outline five reasons why public relations planning is necessary to an organization.
