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<=KNEC Diploma in Human Resource Management Module II Principles and Practice of Marketing past paper July 2014
Explain six environmental factors that influence the business buying behaviour.
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Questions List:
1. Describe five aspects of the selling a concept as applied by companies today.
2. Explain five legislations likely to affect the operations of a business in Kenya.
3. Describe five stages of maslows Hierarchy of needs in relation to the need for shelter.
4. Explain five factors that may influence the product mix of a company dealing in consumer good.
5. Describe five characteristics of a product that is in it maturity stage in the product life cycle.
6. Explain five factors that should be considered when adopting value based pricing.
7. Jomu ltd is an appointed distributor of soft drinks. Highlight five functions that the company can play as a distributor.
8. Mlango ltd has been advised to use newspapers to advertise its products. Explain five benefits of using this media.
9. Explain five roles of customer care services in an organisation.
10. Discuss four marketing principles that companies are expected to follow to meet the changing needs of the society.
11. Janet is a newly recruited sales person. Describe six steps of the personal selling process she is likely to follow.
12. Explain four ways in which a manufacturer may use to classify consumer goods.
13. Explain six environmental factors that influence the business buying behaviour.
1. Describe five aspects of the selling a concept as applied by companies today.
2. Explain five legislations likely to affect the operations of a business in Kenya.
3. Describe five stages of maslows Hierarchy of needs in relation to the need for shelter.
4. Explain five factors that may influence the product mix of a company dealing in consumer good.
5. Describe five characteristics of a product that is in it maturity stage in the product life cycle.
6. Explain five factors that should be considered when adopting value based pricing.
7. Jomu ltd is an appointed distributor of soft drinks. Highlight five functions that the company can play as a distributor.
8. Mlango ltd has been advised to use newspapers to advertise its products. Explain five benefits of using this media.
9. Explain five roles of customer care services in an organisation.
10. Discuss four marketing principles that companies are expected to follow to meet the changing needs of the society.
11. Janet is a newly recruited sales person. Describe six steps of the personal selling process she is likely to follow.
12. Explain four ways in which a manufacturer may use to classify consumer goods.
13. Explain six environmental factors that influence the business buying behaviour.
